About

Gavin Cooper is an executive design leader known for transforming complex organizations through customer-centered strategy, cross-functional alignment, and digital innovation at scale. With over two decades of experience across Fortune 500 firms, startups, and academia, he brings a rare blend of creative direction, product thinking, and organizational design.

At Vanguard, Gavin leads a UX and product strategy practice within the firm’s Personal Investor division, guiding large-scale enterprise teams through digital transformation. He has helped scale customer experience efforts to 250+ agile product teams, shaping operating models, embedding UX strategy, and fostering a culture of discovery and design-led thinking. His work has unlocked a fourfold increase in business value and elevated design’s role in defining future-state experiences across the organization.

Prior to Vanguard, Gavin co-founded two design studios focused on UX, brand, and analytics, delivering digital growth for 100+ clients. He also served as a design professor and innovation chair at Jefferson University and University of Pennsylvania, shaping future leaders in visual and interaction design.

A frequent speaker, advisor, and contributor to the design community, Gavin’s work has been recognized by AIGA, Communication Arts, and GDUSA, among others. His perspectives have been featured in industry publications and events focused on design leadership, CX transformation, and the future of product strategy.

He holds a BS in Graphic Design Communication from Jefferson University and an MFA in Interactive & Graphic Design from Temple University.